SVP Global Sales and Marketing
The analysis company Strat7 Bonamy Finch measured Väderstad's brand against nine other companies on the Swedish market. 99 percent of farmers surveyed said that they were familiar or very familiar with Väderstad as a company and an overwhelming majority were positive about Väderstad's brand.
Väderstad is a family company from Östgötaslätten that manufactures and sells high-performance agricultural machinery for soil cultivation, seed bed preparation and seed sowing and has 1500 employees in 40 different countries. Last year, Väderstad had a turnover of SEK 3.3 billion.
The analysis company Strat7 Bonamy Finch conducted the brand survey in March 2020 on behalf of Väderstad, via telephone interviews with farmers all over Sweden, where Väderstad was measured against nine other companies in the industry.
The result was very positive, with the interviewees having both an extremely high awareness of Väderstad as a brand, but also a very high awareness of Väderstad's product programme and they were very positive about our products.
– Our thorough survey of a large sample of farmers in Sweden shows how strong the Väderstad brand is. Strat7 Bonamy Finch has over many years conducted surveys for hundreds of brands from different product categories all over the world, but the Väderstad brand in Sweden is the strongest we have seen for some time, says Leigh Morris, founder and strategy manager for Strat7 Bonamy Finch.
Bo Stark, who is responsible for the Nordic region at Väderstad, sees the results of the survey as a part of long-term work in the Swedish market.
– This is based on work that we have been doing for many years where we have maintained the same focus and the same values. We are “never far away” and work closely with our farmers and our dealers. Our staff in the field is very knowledgeable and always on hand, especially during the growing season, he says.