New Managing Director for Väderstad GmbH Germany

Karl-Hubertus Reher

Väderstad has hired Karl-Hubertus Reher as new Managing Director for Väderstad GmbH. He has a long experience within agriculture machinery business, his latest position was as Sales Director globally for Lemken.

Karl-Hubertus Reher is 53 years old and will start his new position as MD for Väderstad GmbH on September 1st the latest, depending on Covid-19 restrictions and how they unfold. He will lead Väderstad’s business in Germany with clear targets and a focus forward to grow the business in Germany together with the German team.

He has a solid experience within agriculture machinery business. Since 1991 he has had various positions within the Claas Group, and since 2015 he has been Sales Director Globally for Lemken GmbH where he was responsible for sales and after sales worldwide.

– For me, Väderstad means sophisticated solutions for customers – from the first contact to the service in everyday agricultural life. We also want to be even more present for our sales partners and dealers, and the whole team is focused to make an even greater contribution to our stakeholders," says Karl-Hubertus Reher.

Karl-Hubertus Reher will report to Mattias Hovnert, Senior Vice President Global Sales & Marketing.

– We are very happy to have Karl-Hubertus Reher on board. Väderstad’s machinery and methods have been ground-breaking over the years, which is a result of the company’s high level of innovation. Karl-Hubertus Reher will be important in our continuous work to continually improve life for the German farmers and to build relation and support to our partners and customers, says Mattias Hovnert, SVP Sales & Marketing, Väderstad.

If you require more information, do not hesitate to contact:

Mattias Hovnert

Mattias Hovnert

SVP Global Sales and Marketing

+46 70 213 51 90

+46 142 817 70